First Response to Fashion
First Response to Fashion
Family is Always the First Responder
Saturday, October 3, 2026
6:00 PM – 11:30 PM
Lakewood Chevrolet
Lakewood Chevrolet
2807 92 St NW, Edmonton, AB
Family is Always the First Responder
This year, First Response to Fashion turns its lens to the unsung heroes behind the heroes: the families. The spouses who notice the silence. The children who sense the distance. The parents who wait by the phone. PTSD doesn't clock out at the end of a shift, and neither does its impact on the people who love our first responders most.
Join us at Lakewood Chevrolet for an unforgettable evening where fashion becomes a force for healing, and family takes centre stage.
Why This Year's Theme Matters
Our frontline workers carry what most of us will never see. And behind them, quietly absorbing the ripple effects of that trauma, are their families. A first responder will shield the people they love most from the memories they carry, often at their own cost.
PTSD is not a solo battle. Recovery isn't either.
Proceeds from this gala support HiMARC (Heroes in Mind Advocacy and Research Consortium) through the University of Alberta's Faculty of Rehabilitation, funding life-saving PTSD research and therapy that gives our heroes, and their families, a path forward.
What Awaits You
Runway Show — First responders and their families stepping onto the catwalk with courage and pride
Fashion Showcase — Exclusive designer looks from featured vendors, available to shop
Culinary Experience — Complimentary selection of food and appetizers
Community & Connection — An evening built on solidarity, stories, and shared purpose
Keynote Speakers & Performances — Inspiring voices from the front lines and the home front
Dress to impress. Come ready to be moved.
Because the people who give everything to protect us deserve a community that protects them back, and so do the families standing beside them.